SEVENTEEN's impact on youth

 

Seventeen, a South Korean K-pop group, has achieved remarkable success, including becoming UNESCO's first-ever Goodwill Ambassador for Youth, winning Best Group at the MTV Video Music Awards, and performing on the main stage of Glastonbury Festival.

“SEVENTEEN and UNESCO share the same commitment to empowering young people to drive change and address the challenges of our century. They also inspire and support young people around the world with their music and positive energy. Following several successful joint actions, I wanted our partnership to take on even greater strategic importance. On June 26, I will be delighted to welcome the 13 members of the group into the family of UNESCO Goodwill Ambassadors,” said Audrey Azoulay, Director-General of UNESCO.

In 2022, SEVENTEEN also launched the initiative ‘#GoingTogether’ in collaboration with the Korean National Commission for UNESCO, which helped establish new educational centers in Timor-Leste and provide educational aid in Malawi

About SEVENTEEN

SEVENTEEN—comprised of S.COUPS, JEONGHAN, JOSHUA, JUN, HOSHI, WONWOO, WOOZI, THE 8, MINGYU, DK, SEUNGKWAN, VERNON and DINO—have rocketed to the forefront of the music scene fueled by a fiercely independent spirit and a nonpareil in-house creative ecosystem. The 13-piece act’s innovative structure hinges on the interplay of three units: hip-hop, vocal, and performance. The creative powerhouse closed out 2022 as the first K-pop act to win PUSH Performance of the Year at MTV Video Music Awards as well as Best New and Best Push at MTV European Music Awards before reaching new heights. In 2023, 10th Mini Album FML and 11th Mini Album SEVENTEENTH HEAVEN both debuted at No. 2 on the Billboard 200 and No.1 on World Albums chart, proceeding to become the top 2 best-selling albums in K-pop history. Having placed the group on top of the Billboard Artist 100, FML was further recognized as the biggest-selling global album of 2023 by IFPI with over 6.4 million copies sold worldwide. The K-pop icon will continue to expand their global reach in 2024, returning to Europe with upcoming performances at Glastonbury Festival and Lollapalooza Berlin following their dedicated speech and performance session at the 2023 UNESCO Youth Forum in Paris.

The April release "17 IS RIGHT HERE" set a new benchmark for K-pop compilation albums, selling 3 million copies within just 10 days of its release and achieving the highest first-week sales in the genre. The June unit album, "THIS MAN," also broke records for the most first-week sales of any K-pop unit album to date.